Pro
Most popularVolume pricing
illustrativepay for labels, not for seats
Promotional products shipping software turns one client order and its recipient spreadsheet into a label for every address. GoatLabels imports that list as a CSV of up to 500 rows, rate-shops USPS, UPS, FedEx, and DHL on each parcel, and tags every label with your client or job number. Free is $0 a month and Pro is $40 flat. It does not kit, store, or collect addresses.
USPS, UPS, FedEx, and DHL quoted together for each address on the recipient list, from one account with no carrier contracts to set up.
Every label debits the quoted amount to a dated ledger entry that carries your client or job number.
A distributor or decorator with a recipient spreadsheet has four realistic routes: a label service that imports the list, the carriers' own websites and tools, a subscription shipping platform, or a kitting or fulfillment provider that packs and ships for you. GoatLabels is the first: you pack, it labels the whole list and records the cost by job. The table sets the trade-offs side by side.
Updated
| GoatLabels | Carrier websites and tools | Subscription shipping platform | Kitting or fulfillment provider | |
|---|---|---|---|---|
| How the recipient list gets in | Bulk CSV import, up to 500 rows per file. Errors name the row and field, and one bad row does not fail the batch. | Varies by carrier. Each carrier has its own entry screen or upload format, so check each one. | Usually a file upload or a store sync. Check the plan you are on for import limits. | You send the list to the provider, who enters or imports it on their side. |
| Carriers compared per parcel | USPS, UPS, FedEx, and DHL quoted on every parcel, one all-in number each. | One carrier per site. Comparing means repeating the entry on another site. | Yes, across the carrier accounts you connect or the rates the platform offers. | Chosen by the provider, often on its own carrier accounts. |
| Who packs the kits | You do. GoatLabels does not kit, assemble, or store goods. | You do. | You do. | The provider does, which is the service you are paying for. |
| Cost per client job | Each label is a dated ledger line carrying your client or job number. Export and filter by that reference. | A separate statement or invoice per carrier. Check which reference fields each one carries. | Shipment reports. Check whether your plan exports a custom reference per label. | Itemized on the provider's invoice, in the provider's format. |
| Price and commitment | Free $0 a month with 50 shipments, or Pro $40 a month flat with unlimited shipments. No contract. | No software fee. You pay each carrier for the labels you buy. | A monthly subscription. Check the vendor's pricing page for tiers and limits. | Quoted per project: typically setup, storage, pick and pack, and postage. |
Third-party details checked on from each vendor's own pages: USPS: Priority Mail size, weight, and included insurance; USPS: shipping restrictions. Plans and features change, so confirm on the vendor's current page before you decide.
Promotional products shipping software is the tool that takes one client order with many recipients and produces a carrier label for each address. A promo order rarely ships to one dock. An employee gift program, a conference kit, or a branded merchandise drop can mean two hundred home and office addresses under a single purchase order. Call it promo products shipping software or branded merchandise shipping software; the job is to ship swag to multiple addresses from one list.
The job has three parts: get the recipient list in without retyping it, pick a carrier and service for each parcel, and keep the postage tied to the client job so it can be rebilled. Order entry, artwork approval, and decoration stay in your industry system. The shipping tool only handles the parcels once the goods are packed.
Save the client's recipient spreadsheet as a CSV file and import it into GoatLabels, which accepts up to 500 rows per file and creates one shipment per row. Each row carries the name, address, parcel weight and size, and your reference. A list longer than 500 recipients is split into more than one file.
Client lists are rarely clean. When a row has a missing postal code or a bad state, the importer names the row and the field instead of rejecting the file, and the other rows still go through. You fix the few flagged rows, or send them back to the client, while the rest of the employee gift shipping labels or event kit shipping labels are already printed and those kits are leaving the building.
Put the client or job number in the reference column of the import, and every label on that order becomes a dated ledger line that carries it. Export the ledger, filter by the job number, and the total is the postage for that client order, parcel by parcel, ready to add to the invoice.
Labels are paid from a prepaid wallet, so there is no carrier invoice arriving weeks after the job closed. If a carrier re-weighs a parcel, the adjustment posts to the same ledger as its own line. GoatLabels has no sub-accounts or per-client balances and does not write into your order system, so the reference is what separates one client from another.
Each carrier service has its own size and weight limits, and some branded items are restricted. USPS states that Priority Mail accepts parcels up to 70 lb and 108 inches in combined length and girth, and that most Priority Mail shipments include up to 100 dollars of insurance. A kit box usually fits; a case of drinkware may not.
Contents matter as much as size. USPS restricts some items in the mail, which can be relevant to power banks, speakers, and other products with batteries, and to some liquids such as hand sanitizer. Check the carrier's restriction page before you quote a job. GoatLabels does not offer hazmat or regulated-goods services.
It is the wrong choice if you need someone else to kit, store, or pack the goods, or to collect addresses from recipients, because GoatLabels does none of those. It buys and prints parcel labels from a list you already have. It is parcel only, so pallets of goods going to an event venue by LTL or freight need a different tool.
It also does not fit if you must ship on a client's or supplier's carrier account, since you cannot add your own or anyone else's carrier accounts or negotiated rates. Distributors who want a redemption page, inventory held for a program, or one invoice that covers product and fulfillment are better served by a kitting or fulfillment provider.
Looking for the category view first? See B2B shipping software. Want the import format in detail? Read bulk shipping labels from CSV.
If your order system already holds the recipient list, a script can skip the spreadsheet. The REST API creates a shipment per recipient, reads the carrier quotes, and buys the label with your job number attached. It has unlimited calls on every plan, live and test keys, Idempotency-Key support, signed replayable webhooks, and rate-limit headers. The dashboard and the API spend the same prepaid wallet.
POST /api/v1/shipments
Authorization: Bearer sk_live_…
Idempotency-Key: ord_8421
{
"to": { "name": "Joyce", "city": "Berlin", "country": "DE" },
"parcel": { "weight": 2.6, "weight_unit": "lb" },
"service": "fedex_intl_priority"
}
Free is $0 a month with 50 shipments a month. Pro is $40 a month flat with unlimited shipments and cheaper label rates. Bulk CSV, 13 connectors, and the REST API come with both, and labels are paid from a prepaid wallet.
Volume pricing
illustrativepay for labels, not for seats
$0 / forever
Enough to run one small recipient list before you commit.
The in-app assistant drafts a label from a pasted order or email for you to confirm. It is part of the product, not an add-on.
GET /api/v1/shipments
200 OK · plan: free
Unlimited calls. The same wallet as the dashboard.
Put real parcels through the side-by-side quotes and compare against what those labels cost you on
ShippoPirate ShipShipStationLabel prices are quoted live from USPS, UPS, FedEx, and DHL and shown as one number, the same number that leaves your wallet. Other vendors' plans move, so compare against their current pricing page. Full pricing details
Related reading: B2B shipping software, bulk shipping labels from CSV, shipping software for sales samples, commercial printer shipping software, shipping cost allocation software.
B2B shipping by industry: Apparel wholesale shipping software, Auto parts shipping software, Commercial printer shipping software, Corporate mailroom shipping software, Electronics distributor shipping software, Food and beverage wholesale shipping, Industrial supply shipping software, Manufacturer shipping software, Medical supply shipping software.
Import the recipient spreadsheet as a CSV, compare USPS, UPS, FedEx, and DHL on each parcel, then decide. Free is $0 a month; Pro is $40 flat with unlimited shipments.
No contract. No card for the Free plan.