GoatLabelsGoatLabels
For B2B sales, marketing, and field teams.

Sample shipping software for sales and marketing teams


One wallet. Every sample tagged.

Sample shipping software lets a sales or marketing team buy parcel labels from one shared account and see what each rep, campaign, or account cost. GoatLabels does this with a prepaid wallet, a reference on every ledger line, and USPS, UPS, FedEx, and DHL rate-shopped per parcel, on Free at $0 a month or Pro at $40 flat. It has no CRM connector and does not store or kit samples.

Four carriers on every sample

USPS, UPS, FedEx, and DHL quoted together on each sample box, demo unit, or swatch kit, from one account with no carrier contracts to set up.

UPSFedExDHLUSPSall quoted
Four quotesOne all-in number each.
Paste an addressAssistant drafts it.
Campaign CSV500 rows per import.

Sample spend by rep and campaign

Every label debits the quoted amount to a dated ledger entry that carries the rep, campaign, or account reference you typed.

VisaMastercardAmerican ExpressApple PayGoogle PayBitcoinEthereumTether (USDT)
Shared walletNo rep cards.
Pro $40 flatUnlimited shipments.
Your referenceOn every ledger line.
Ways to ship sales samples, compared

What are the ways to ship samples to prospects?

Sales teams usually ship product samples to prospects one of four ways: a rep pays at a carrier counter or website, the company adds seats on a subscription shipping platform, a fulfillment service stores and sends the kits, or the team buys labels from a shared prepaid account. GoatLabels is the last one. The table shows the trade-offs, including what it does not do.

Updated

Ways to ship sales samples, compared, sources checked 2026-10-06
 GoatLabelsCarrier retail counter or websiteSubscription shipping platformSample or gifting fulfillment service
Who pays for the labelOne prepaid company wallet, funded by card, Apple Pay, Google Pay, ACH, or crypto. Reps do not use their own cards.Usually the rep's own card or a company card, then an expense report.A company card or carrier account on file, plus the platform fee.The service invoices you for postage along with its own fees.
Cost per rep, campaign, or accountA reference you enter on each label appears on its dated ledger line. Export and total by reference.Rebuilt by hand from receipts and expense lines.Depends on the platform's reporting and how users tag shipments.Depends on the service's reports and how it defines a campaign.
Getting the address inPaste an address from a CRM record or email into the in-app assistant, or import a CSV. No CRM connector.Typed by hand for each parcel.Typed, imported, or synced, depending on the platform and plan.Usually a list upload or a recipient form; check the service.
Carrier choiceUSPS, UPS, FedEx, and DHL quoted on every parcel, one all-in number each.One carrier per counter or website.The carriers you connect or the platform offers.Chosen by the service in most cases.
Storage and kittingNone. Your team holds the samples, packs the box, and prints the label.None. You bring the packed box.None in most cases. It is label software.Yes. This is the main reason to use one.
Price and commitmentFree $0 a month with 50 shipments, or Pro $40 a month flat with unlimited shipments. No contract.No software fee. Retail postage per parcel.A monthly subscription; see the vendor's pricing page.Quoted by the service; often storage, pick, and pack fees.

Third-party details checked on from each vendor's own pages: USPS: Priority Mail (insurance, weight and size limits), checked 2026-10-06; USPS: shipping restrictions, checked 2026-10-06. Plans and features change, so confirm on the vendor's current page before you decide.

What is sample shipping software?

Sample shipping software is a shared tool that lets sales, marketing, and field teams buy parcel labels for product samples, demo units, swatch kits, and trade show materials, and records who sent what and what it cost. It replaces the habit of each rep walking a box to a carrier counter and filing the receipt later.

Shipping software for sales samples has a small but specific job. Someone needs to turn a prospect's address into a label without retyping it, pick a sensible carrier, and leave a record that finance and sales operations can read. If the tool also needs to hold inventory and assemble kits, that is a fulfillment service, not label software.

How do I track sample shipping cost per rep or campaign?

Put a reference on every label and total the ledger by that reference. In GoatLabels each label debits the quoted amount from the prepaid wallet and writes a dated ledger entry that carries the reference you entered, such as a rep's initials, a campaign code, or an account name. A carrier re-weigh adjustment posts to the same ledger.

Sales sample shipping cost tracking only works if the team agrees on a format first. Pick one pattern, for example rep, then campaign, then account, and use it on every send. Then a ledger export sorted or filtered by reference gives sample spend per rep, per campaign, or per prospect account without collecting receipts or reading card statements.

Can reps ship a sample from a CRM record or an email?

Yes, by copy and paste. A rep copies the contact's address block from the CRM record or the prospect's email and pastes it into the in-app assistant, which drafts the label for the rep to review, rate-shop, and buy. GoatLabels has no CRM connector, so nothing syncs from or writes back to the CRM on its own.

For a campaign send, export the recipient list from the CRM as a CSV and import it. The bulk importer takes up to 500 rows per file, names the row and field of any error, and does not fail the batch over one bad row. Tracking numbers can then be pasted or imported back into the CRM by whoever owns the campaign.

Which carrier should a sales team use for samples and demo units?

There is no single answer, so compare the quotes on each parcel. GoatLabels shows USPS, UPS, FedEx, and DHL together with one all-in number per carrier, and the rep picks by price and service. USPS says Priority Mail includes up to 100 dollars of insurance with most shipments and accepts parcels up to 70 lb and 108 inches in combined length and girth.

Check the contents before you send. USPS restricts some items in the mail, so samples with liquids, batteries, or similar contents need a look at the carrier's rules first. GoatLabels does not offer hazmat or regulated-goods services. As demo unit shipping software it has one more limit: a loaner worth more than the included cover needs its value handled separately.

When is GoatLabels the wrong sample shipping software?

It is the wrong choice if you want someone else to store your samples, assemble kits, and send them on request, because GoatLabels does no storage or kitting. It is also wrong if sends must be triggered inside your CRM, since there is no CRM connector, or if each rep needs a separate balance, since there are no sub-accounts.

It is parcel only. Trade show shipping labels for a box of brochures or giveaways sent ahead to the venue are fine; booths, pallets, and crates that move as freight need a freight carrier or the show's logistics provider. There is no phone support, SSO, or SLA. GoatLabels fits teams that keep samples on a shelf, pack their own boxes, and want one wallet and a clean record of what each send cost.

Looking for the category view first? See B2B shipping software. Charging sample cost to budgets? Read shipping cost allocation.

Public API v1

A sample request form that buys the label.

If your team already collects sample requests in a form or an internal tool, a developer can connect it to the REST API: create the shipment, read the carrier quotes, buy the label, and pass the rep or campaign as the reference. Every plan has unlimited calls, live and test keys, Idempotency-Key support, and signed replayable webhooks. API labels spend the same prepaid wallet.

Send the rep or campaign as the reference
Idempotency-Key so a retried call never buys twice
Signed, replayable webhooks for tracking events
OpenAPI 3.1 spec to generate a client
Read the API docs Get an API key$0 per API call
curl https://api.goatlabels.io/api/v1/shipments
POST /api/v1/shipments
Authorization: Bearer sk_live_…
Idempotency-Key: ord_8421

{
  "to": { "name": "Joyce", "city": "Berlin", "country": "DE" },
  "parcel": { "weight": 2.6, "weight_unit": "lb" },
  "service": "fedex_intl_priority"
}
Pay for labels, not a tier

Two plans. No contract.

Free is $0 a month with 50 shipments a month. Pro is $40 a month flat with unlimited shipments and cheaper label rates. Bulk CSV, 13 connectors, and the REST API come with both, and labels are paid from a prepaid wallet.

Pro

Most popular
$40/ month
Unlimited shipments on one flat plan
Cheaper label rates
Four carriers rate-shopped on every parcel
The same API and wallet as Free

Volume pricing

illustrative
less volumemore volume

pay for labels, not for seats

Free

$0 / forever

Enough to run one sample campaign before you decide.

50 shipments a month at $0
USPS, UPS, FedEx, and DHL rate-shopped on every parcel
REST API with unlimited calls
Bulk CSV import, up to 500 rows per file
13 store connectors included

The assistant is included

The in-app assistant drafts a label from a pasted order or email for you to confirm. It is part of the product, not an add-on.

Web, every planTelegram, Pro

API on every plan

GET /api/v1/shipments

200 OK · plan: free

Unlimited calls. The same wallet as the dashboard.

Bring last month's shipments

Put real parcels through the side-by-side quotes and compare against what those labels cost you on

ShippoPirate ShipShipStation
No contractNo card for FreeFour carriers
USPSUPSFedExDHL

Label prices are quoted live from USPS, UPS, FedEx, and DHL and shown as one number, the same number that leaves your wallet. Other vendors' plans move, so compare against their current pricing page. Full pricing details

Sample shipping software: FAQ

Does GoatLabels connect to Salesforce, HubSpot, or another CRM?
No. GoatLabels has no CRM connector. Reps paste an address from the CRM or an email into the in-app assistant, or the team imports a CSV exported from the CRM. A developer can also call the REST API from an internal tool.
Can several reps ship from one account without using their own cards?
Yes. Labels are paid from one prepaid company wallet funded by card, Apple Pay, Google Pay, ACH, or crypto, so reps do not file postage expenses. There are no sub-accounts or per-rep balances; the reference on each ledger line is what separates one rep's spend from another's.
How much does sample shipping software cost with GoatLabels?
The software is $0 a month on Free with 50 shipments a month, or $40 a month flat on Pro with unlimited shipments and cheaper label rates. Labels are paid from the prepaid wallet at the quoted amount. There is no contract.
Can I send one sample kit to a list of prospects at once?
Yes. Import a CSV of recipients, up to 500 rows per file. Errors name the row and field, and one bad address does not fail the batch. Put the campaign code in the reference column so every label in the send carries it on the ledger.
Does GoatLabels store or assemble sample kits?
No. GoatLabels is label software, not a warehouse. Your team keeps the samples, packs the boxes, and prints the labels, by hand or through PrintNode auto-print. If you need storage and kitting, use a fulfillment service.
Can I talk to someone about our sample program first?
Yes. Email contact@goatlabels.io with how many samples you send a month, typical box sizes and weights, where they ship from, and how you want spend split. We price real parcels across USPS, UPS, FedEx, and DHL and show the ledger by reference. There is nothing to sign.

Related reading: B2B shipping software, shipping cost allocation software, corporate mailroom shipping software, promotional products shipping software, multi-location shipping software.

B2B shipping operations guides: Multi-carrier shipping software, Shipping cost allocation, Shipping rate shopping software, Shipping software RFP template, ShipStation alternative for B2B.

Test it on one campaign send.

Samples out, spend accounted for.
No rep cards.

Paste an address or import a campaign list, compare USPS, UPS, FedEx, and DHL on each parcel, and tag every label. Free is $0 a month; Pro is $40 flat with unlimited shipments.

No contract. No card for the Free plan.