What is B2B shipping software?

B2B shipping software turns business orders from ERPs, B2B portals, and emailed purchase orders into carrier labels, usually with bulk intake, multi-carrier rate shopping, and cost tracking per customer account. Some suites also book LTL freight; GoatLabels handles the parcel side only.

How much does GoatLabels cost for a B2B team?

The Free plan is $0 a month with 50 shipments a month. Pro is $40 a month flat with unlimited shipments and cheaper label rates. Labels are paid from a prepaid wallet by card, Apple Pay, Google Pay, ACH, or crypto, and there is no contract.

Does GoatLabels integrate with my ERP?

Not with a native ERP connector. Export open orders from the ERP as a CSV and bulk-import up to 500 rows at a time, or have the ERP call the REST API, which has unlimited calls on every plan, test keys, Idempotency-Key support, and signed webhooks.

Does GoatLabels ship pallets or LTL freight?

No. GoatLabels is parcel only, rate-shopping USPS, UPS, FedEx, and DHL. Keep your freight tool for pallets; the parcel cartons from the same order can still run through GoatLabels.

Does GoatLabels offer SSO, SLAs, or sub-accounts for enterprise teams?

No. GoatLabels does not offer enterprise SSO, contractual SLAs, sub-accounts, dedicated account managers, or volume-negotiated contracts. Every ledger entry carries your reference, so cost per customer account is a filtered export.

Can I talk to someone before switching?

Yes. Email contact@goatlabels.io with your monthly volume and, if you have it, last month's shipment export. We price those parcels across USPS, UPS, FedEx, and DHL on your lanes and show you the wallet, CSV import, and API. There is nothing to sign.

For the parcel side of B2B orders.

B2B shipping software for the parcel side of wholesale

Four carriers per carton. No contract.

B2B shipping software turns orders from ERPs, B2B portals, and emailed purchase orders into carrier labels. GoatLabels handles the parcel side: USPS, UPS, FedEx, and DHL rate-shopped per carton, bulk CSV and a REST API for intake, a prepaid wallet ledger, and plans at $0 or $40 a month flat. It does not book LTL freight.

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Four carriers on every carton

USPS, UPS, FedEx, and DHL quoted together on each parcel from one account, from US and Singapore origins.

all quoted

Four quotesOne all-in number each.

Bulk CSV500 rows per import.

REST APIUnlimited calls.

A ledger, not a carrier invoice

Every label debits the quoted amount to a dated ledger entry that carries your reference.

PrepaidCard, ACH, and more.

Pro $40 flatUnlimited shipments.

Your referenceOn every ledger line.

B2B shipping software, compared

How does GoatLabels compare with other B2B shipping software?

GoatLabels is the parcel-only, contract-free option: four carriers from one account, a flat Pro plan, and an API on every plan, but no LTL and no bring-your-own carrier accounts. Subscription platforms and parcel-plus-LTL suites trade those the other way. The table sets the differences side by side.

Updated 2026-09-26

B2B shipping software compared, vendor pages checked 2026-09-26
	GoatLabels	ShipStation	Shippo	ShipJunction (parcel + LTL suite)
Pricing model	Free plan $0/month with 50 shipments; Pro $40/month flat, unlimited shipments. Labels debit a prepaid wallet.	Monthly plans: Starter $14.99, Standard $29.99, Premium $349.99.	Free Starter plan (up to 30 labels/month); paid Pro; Premier through sales.	Not published; quoted by sales.
API access	REST API on every plan with unlimited calls, test keys, Idempotency-Key, signed webhooks, OpenAPI 3.1.	Standard and Premium plans; not on Starter.	On every plan; Starter pays 5 cents a label on your own carrier accounts.	Not stated on the B2B solution page.
LTL and freight	No. Parcel only.	Yes. LTL rate comparison, quote and book.	Not listed on the pricing page.	Yes. Small parcel and LTL from one platform, with BOLs.
Your own carrier accounts	No. Rates come from GoatLabels' accounts, one all-in number per carrier.	Yes, through the Your Carriers add-on on most plans.	Yes.	Yes, first- and third-party accounts.
ERP connection	No native ERP connector. ERP exports come in by bulk CSV (500 rows per import); ERPs can call the REST API.	Not covered on the pricing page.	Not covered on the pricing page.	NetSuite, including PRO number sync.

Competitor details checked on 2026-09-26 from each vendor's own pages: ShipStation pricing; ShipStation Help: connect your carrier accounts; Shippo pricing; ShipJunction B2B and wholesale. Plans and fees change, so confirm on the vendor's current page before you decide.

What does B2B shipping need that direct-to-consumer shipping does not?

B2B shipping needs intake from business systems, per-carton rate choice, and a cost record you can attribute to each customer account. Orders arrive as ERP exports, portal orders, and emailed purchase orders rather than as checkout events, and one order often leaves as several cartons to a receiving dock.

GoatLabels covers those three needs on the parcel side. Bulk CSV import takes up to 500 rows per file and names the row and field of any error, and one bad row does not fail the batch. Thirteen store connectors (Shopify, WooCommerce, Amazon, eBay, TikTok Shop, Etsy, Walmart, BigCommerce, Squarespace, Wix, Square, Magento, Temu) feed the same queue, and the REST API takes orders from your own system.

Which carriers does GoatLabels rate-shop for B2B parcels?

GoatLabels rate-shops USPS, UPS, FedEx, and DHL on every parcel from one account, and shows one all-in number per carrier, plus an international network. Parcels ship from US and Singapore origins, and DDP or DDU can be set through the API for cross-border shipments.

The quoted number is the amount the wallet is debited. There is no separate carrier invoice to reconcile at month end, and re-weigh adjustments are recorded in the same ledger.

How do I track shipping cost per customer account?

Put the customer account in the label reference, then filter the wallet ledger export by that reference. Every label debits the quoted amount to a dated ledger entry that carries your reference, so per-account cost is a filtered export rather than an invoice audit.

GoatLabels does not have sub-accounts or per-client separation. If your finance team needs separate balances or separate logins per customer, that is a reason to look elsewhere, and this page says so plainly.

Can I use my own UPS or FedEx account with negotiated rates?

No. GoatLabels buys labels on its own carrier accounts and does not import negotiated rate cards, so there is no carrier contract for you to negotiate or renew.

If you already hold negotiated rates that beat the side-by-side quotes, stay with them. The honest test is to run last month's shipments through the quotes and compare line by line, which is what the shipping review below is for.

When is GoatLabels the wrong B2B shipping software?

GoatLabels is the wrong choice if you need LTL or freight booking, enterprise SSO, contractual SLAs, sub-accounts, a dedicated account manager, or a volume-negotiated contract, because it offers none of them. It is also the wrong choice if your lanes need carriers beyond USPS, UPS, FedEx, DHL, and its international network.

Support is by email and the in-app assistant, with no phone line. Teams that need pallets and parcels in one ERP-native system usually shop parcel-plus-LTL suites; GoatLabels suits teams whose B2B volume leaves as parcels and who want to pay for labels rather than a tier.

Shipping wholesale purchase orders? The wholesale distributor guide matches each kind of PO to its intake path. Running fulfilment for several brands? See shipping software for 3PLs.

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Public API v1

An ERP or OMS that buys its own labels.

Your order system already knows the account, the cartons, and the weights. The REST API lets it rate-shop and buy the label at release time, with unlimited calls on every plan, live and test keys, Idempotency-Key support, signed replayable webhooks, and rate-limit headers. The dashboard and the API spend the same prepaid wallet.

Create, rate-shop, and buy in a few calls

Idempotency-Key so a retried call never buys twice

Signed, replayable webhooks back to your system

OpenAPI 3.1 spec to generate a client

Read the API docs Get an API key$0 per API call

curl https://api.goatlabels.io/api/v1/shipments

201 Created · 187ms

requestresponse

POST /api/v1/shipments
Authorization: Bearer sk_live_…
Idempotency-Key: ord_8421

{
  "to": { "name": "Joyce", "city": "Berlin", "country": "DE" },
  "parcel": { "weight": 2.6, "weight_unit": "lb" },
  "service": "fedex_intl_priority"
}

← 201 Created // buy it with POST /api/v1/shipments/{id}/purchase
{
  "id": "shp_44819",
  "status": "draft",
  "amount": { "subtotal": 72.25, "duty_and_tax": 14.20, "total": 86.45 }
}

Pay for labels, not a tier

Two plans. No contract.

Free is $0 a month with 50 shipments a month. Pro is $40 a month flat with unlimited shipments and cheaper label rates. Bulk CSV, 13 connectors, and the REST API come with both, and labels are paid from a prepaid wallet.

Pro

Free

$0 / forever

Enough to pilot one B2B account before moving the rest.

50 shipments a month at $0

USPS, UPS, FedEx, and DHL rate-shopped on every parcel

REST API with unlimited calls

Bulk CSV import, up to 500 rows per file

13 store connectors included

Start free

The assistant is included

The in-app assistant drafts a label from a pasted order or email for you to confirm. It is part of the product, not an add-on.

Web, every planTelegram, Pro

API on every plan

GET /api/v1/shipments

200 OK · plan: free

Unlimited calls. The same wallet as the dashboard.

Bring last month's shipments

Put real parcels through the side-by-side quotes and compare against what those labels cost you on

ShippoPirate ShipShipStation

No contractNo card for FreeFour carriers

Label prices are quoted live from USPS, UPS, FedEx, and DHL and shown as one number, the same number that leaves your wallet. Other vendors' plans move, so compare against their current pricing page. Full pricing details

B2B shipping software: FAQ

What is B2B shipping software?: B2B shipping software turns business orders from ERPs, B2B portals, and emailed purchase orders into carrier labels, usually with bulk intake, multi-carrier rate shopping, and cost tracking per customer account. Some suites also book LTL freight; GoatLabels handles the parcel side only.
How much does GoatLabels cost for a B2B team?: The Free plan is $0 a month with 50 shipments a month. Pro is $40 a month flat with unlimited shipments and cheaper label rates. Labels are paid from a prepaid wallet by card, Apple Pay, Google Pay, ACH, or crypto, and there is no contract.
Does GoatLabels integrate with my ERP?: Not with a native ERP connector. Export open orders from the ERP as a CSV and bulk-import up to 500 rows at a time, or have the ERP call the REST API, which has unlimited calls on every plan, test keys, Idempotency-Key support, and signed webhooks.
Does GoatLabels ship pallets or LTL freight?: No. GoatLabels is parcel only, rate-shopping USPS, UPS, FedEx, and DHL. Keep your freight tool for pallets; the parcel cartons from the same order can still run through GoatLabels.
Does GoatLabels offer SSO, SLAs, or sub-accounts for enterprise teams?: No. GoatLabels does not offer enterprise SSO, contractual SLAs, sub-accounts, dedicated account managers, or volume-negotiated contracts. Every ledger entry carries your reference, so cost per customer account is a filtered export.
Can I talk to someone before switching?: Yes. Email contact@goatlabels.io with your monthly volume and, if you have it, last month's shipment export. We price those parcels across USPS, UPS, FedEx, and DHL on your lanes and show you the wallet, CSV import, and API. There is nothing to sign.

Test it on last month's shipments.

Parcel B2B shipping, four carriers.
Pay for labels, not a tier.

Walk through side-by-side USPS, UPS, FedEx, and DHL rates on your own lanes, then decide. Free is $0 a month; Pro is $40 flat with unlimited shipments.

Create your account Talk to us

No contract. No card for the Free plan.