Pro
Most popularVolume pricing
illustrativepay for labels, not for seats
Food and beverage wholesale shipping software turns wholesale orders for packaged goods into carrier labels and records what each case cost to send. GoatLabels rate-shops USPS, UPS, FedEx, and DHL on every parcel, on Free at $0 a month or Pro at $40 a month flat. It covers shelf-stable parcels only: there is no cold-chain, perishables, or alcohol shipping service.
USPS, UPS, FedEx, and DHL quoted together on each case of coffee, snacks, or sauces you send to a cafe, shop, or office, from one account.
Every label debits the quoted amount to a dated ledger entry that carries your order or customer reference.
A wholesaler sending cases of packaged goods picks between each carrier's own website, a subscription shipping platform, an enterprise multi-carrier or freight system, or a label service. GoatLabels quotes four carriers per case from one account and keeps a prepaid ledger, but it is parcel only and offers no cold-chain or alcohol service. The last three columns describe typical products, not a named vendor.
Updated
| GoatLabels | Carrier websites and tools | Subscription shipping platform | Enterprise multi-carrier or freight system | |
|---|---|---|---|---|
| How orders arrive | Bulk CSV import of up to 500 rows per file, 13 store connectors, or a REST API call. | Typed or uploaded into each carrier's own tool, one carrier at a time. | Store and marketplace connectors, plus file import on most products. | Integrated with your ERP or WMS as an implementation project. |
| Carriers compared per case | USPS, UPS, FedEx, and DHL quoted on every parcel, one all-in number each. | One carrier per site. Comparing means entering the same case several times. | Several carriers, across the accounts and plan you have. | Many carriers, usually rule-based across your own contracts. |
| Heavy cases and size limits | Each quote reflects the weight and dimensions you enter. Carrier limits still apply and re-weigh adjustments post to the ledger. | Each carrier sets its own. USPS Priority Mail allows up to 70 lb and 108 inches combined length and girth. UPS applies an additional handling charge to packages over 50 lb. | The carriers' limits and surcharges pass through. | The carriers' limits apply to parcels; heavier orders can move as freight. |
| Perishables, cold chain, and alcohol | No cold-chain, perishables, or alcohol service. This page covers shelf-stable goods only. | Set by each carrier. USPS says beer, wine, and liquor may not be sent through the mail, except in limited circumstances. | Depends on the carriers behind it. Check each carrier's current rules. | Depends on your contracts. Check each carrier's current rules. |
| Pallets and LTL | Not offered. Parcel only. | Offered by some carriers through a separate freight service. | Varies by product. Not stated here for any vendor. | Often included, alongside parcel. |
| Price and commitment | Free $0 a month with 50 shipments, or Pro $40 a month flat with unlimited shipments. No contract. | No software fee. You pay each carrier's own rates on separate accounts. | A monthly subscription, usually tiered by volume or users. | Quoted by sales, typically with implementation fees. |
Third-party details checked on from each vendor's own pages: USPS: shipping restrictions (alcoholic beverages), viewed 2026-10-06; USPS: Priority Mail weight and size limits, viewed 2026-10-06. Plans and features change, so confirm on the vendor's current page before you decide.
Food and beverage wholesale shipping software takes wholesale orders for packaged goods, compares carriers for each case, prints the labels, and records the cost against the order. For a roaster, snack brand, or sauce maker, that replaces retyping cafe and shop addresses into one carrier website after another. Searches for food wholesale shipping software, beverage distributor shipping software, or shipping software for food distributors describe the same tool.
On this page the term means parcel shipping of shelf-stable goods: bagged coffee, boxed snacks, jarred sauces, and bottled non-alcoholic drinks sent to cafes, shops, and offices. Perishables, temperature-controlled goods, and alcohol are outside what this page covers. Those goods must be checked against each carrier's current rules before you ship them with anyone.
Export the orders that are ready to go as a CSV file and import it into GoatLabels, which accepts up to 500 rows per file. Each row is rate-shopped across USPS, UPS, FedEx, and DHL, and any error names the row and the field. One bad row does not fail the batch, so a cafe with a missing suite number holds back one order, not the whole run.
If your wholesale orders come through a storefront, 13 store connectors including Shopify, WooCommerce, BigCommerce, and Square pull them in directly. The same import produces coffee wholesale shipping labels, wholesale snack shipping labels, and labels for a mixed case of sauces, so a roaster that also sells granola runs one batch. An order that needs three cartons produces three labels that share one reference. PrintNode auto-print sends the labels to the packing bench printer without a download step.
The right carrier depends on the weight, the box size, and the destination, so compare all four on each case instead of fixing one carrier for everything. Liquids in glass are dense, and a mixed case of sauces or bottled drinks reaches carrier thresholds quickly. USPS Priority Mail allows up to 70 lb and 108 inches in combined length and girth, and UPS applies an additional handling charge to packages over 50 lb.
GoatLabels shows one all-in number per carrier for the weight and dimensions you enter, which makes the choice between one heavy case and two lighter ones visible before you buy. Enter measured weights. If a carrier re-weighs the parcel, the adjustment posts to the same ledger as its own line.
Send your order number or customer code as the reference on each label, and every charge lands in a dated ledger entry that carries it. Export the ledger and group by reference to see what you spent delivering to each cafe, shop, or office over a month.
Labels are paid from a prepaid wallet funded by card, Apple Pay, Google Pay, ACH, or crypto, so there are no separate carrier invoices to match at month end. That makes it practical to check whether a free-shipping threshold or a flat delivery fee on your wholesale price list actually covers the freight. GoatLabels does not write into your accounting or ERP system; the export or the API is the source.
It is the wrong fit if you ship perishables, temperature-controlled goods, or alcohol, because GoatLabels offers no cold-chain, perishables, or alcohol shipping service. Those goods are outside what this page covers, and each carrier's current rules decide whether and how they can move at all.
It is also the wrong fit if most of your volume moves on pallets to distributors or grocery warehouses, since GoatLabels is parcel only and does not book LTL or freight. It prints carrier labels, not retailer compliance labels or EDI documents, and you cannot bring your own negotiated carrier rates. It suits wholesalers whose shelf-stable orders leave as cases.
Looking for the category view first? See B2B shipping software. Orders getting too heavy for parcel? Read LTL vs parcel shipping.
If your order desk or wholesale portal already holds the ship-to and the case weights, the REST API can rate-shop and buy the label when an order is packed. It has unlimited calls on every plan, live and test keys, Idempotency-Key support, signed replayable webhooks, and rate-limit headers. The dashboard and the API draw on the same prepaid wallet.
POST /api/v1/shipments
Authorization: Bearer sk_live_…
Idempotency-Key: ord_8421
{
"to": { "name": "Joyce", "city": "Berlin", "country": "DE" },
"parcel": { "weight": 2.6, "weight_unit": "lb" },
"service": "fedex_intl_priority"
}
Free is $0 a month with 50 shipments a month. Pro is $40 a month flat with unlimited shipments and cheaper label rates. Bulk CSV, 13 connectors, and the REST API come with both, and labels are paid from a prepaid wallet.
Volume pricing
illustrativepay for labels, not for seats
$0 / forever
Enough to test a week of cafe and shop orders.
The in-app assistant drafts a label from a pasted order or email for you to confirm. It is part of the product, not an add-on.
GET /api/v1/shipments
200 OK · plan: free
Unlimited calls. The same wallet as the dashboard.
Put real parcels through the side-by-side quotes and compare against what those labels cost you on
ShippoPirate ShipShipStationLabel prices are quoted live from USPS, UPS, FedEx, and DHL and shown as one number, the same number that leaves your wallet. Other vendors' plans move, so compare against their current pricing page. Full pricing details
Related reading: B2B shipping software, wholesale distributor shipping labels, LTL vs parcel shipping, apparel wholesale shipping software, B2B ecommerce shipping software.
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Import a CSV of wholesale orders, compare USPS, UPS, FedEx, and DHL on each case, then decide. Free is $0 a month; Pro is $40 flat with unlimited shipments.
No contract. No card for the Free plan.