Pro
Most popularVolume pricing
illustrativepay for labels, not for seats
Linnworks shipping labels can be bought outside Linnworks by exporting open orders as a CSV file and importing it into GoatLabels, which rate-shops USPS, UPS, FedEx, and DHL on each parcel. Free is $0 a month for 50 shipments and Pro is $40 a month flat. GoatLabels has no Linnworks connector, so tracking goes back by your own import or script.
USPS, UPS, FedEx, and DHL quoted together on each parcel in your Linnworks export, from one account with no carrier contracts to set up.
Every label debits the quoted amount to a dated ledger entry that carries the order reference you send.
Linnworks prints labels itself through carrier integrations, and it lists label platforms such as Shippo and EasyPost as integrations. GoatLabels is a different route: a file or API handoff with four carriers on one account and a prepaid ledger, but no Linnworks app. The table shows the trade-offs. Vendor facts were checked on 2026-10-06.
Updated
| GoatLabels | Linnworks carrier integrations | Shippo or EasyPost integration | Enterprise multi-carrier system | |
|---|---|---|---|---|
| How orders arrive | Bulk CSV import, up to 500 rows per file, or a REST API call from your own script. | Inside Linnworks. Labels, processing, and tracking are handled from one screen. | Through the integration listed on the Linnworks site. | Integrated by the vendor or a partner as an implementation project. |
| Carrier accounts | None to set up. Labels are bought on GoatLabels' accounts; your own negotiated rates cannot be imported. | Carriers are connected one integration at a time. Linnworks notes additional costs may apply to some. | Shippo is listed with 40+ global carriers. EasyPost is listed with USPS discounted pricing. | Your own carrier contracts, often many carriers and regions. |
| Carrier choice per parcel | USPS, UPS, FedEx, and DHL quoted on every parcel, one all-in number each. | A Rules Engine assigns carriers by weight, destination, channel, or your criteria. | Real-time rates and rate shopping between carriers, per the Linnworks listings. | Usually rule-based across contracted carriers. |
| Tracking back to Linnworks | Not automatic. Tracking comes from the API, signed webhooks, or an export, and you load it into Linnworks. | Native. Tracking is pushed from the same screen. | Check the integration's documentation. | Written back by the integration. |
| Price and commitment | Free $0 a month with 50 shipments, or Pro $40 a month flat with unlimited shipments. No contract. | Not stated on the vendor's pricing page, which asks you to request a quote. | Not covered in the Linnworks listings. Check each vendor's pricing page. | Quoted by sales, typically with implementation fees. |
Third-party details checked on from each vendor's own pages: Linnworks: shipping management; Linnworks docs: Pro Carrier shipping integration; Linnworks: pricing; Linnworks docs: export open orders; Linnworks integrations: Shippo; Linnworks integrations: EasyPost. Plans and features change, so confirm on the vendor's current page before you decide.
Linnworks label printing happens either inside Linnworks through a carrier integration, or outside it by handing the open orders to a label service. Linnworks describes itself as sitting between your sales channels and your carriers, and its Rules Engine can assign a carrier by weight, destination, channel, or your own criteria before the label prints.
The outside route suits a team that has no carrier contract for a lane, or that wants multi-carrier labels for Linnworks orders with four carriers quoted side by side, without connecting each one. In that case the order data leaves Linnworks as a file, the label is bought elsewhere, and the tracking number is loaded back so the sales channel is updated.
Yes. Linnworks documents an Open Orders Export, and GoatLabels imports a CSV file of up to 500 rows at a time. Map the ship-to address, weight, and order number columns once, and each row becomes a parcel quoted on USPS, UPS, FedEx, and DHL with one all-in number per carrier.
The Linnworks export applies a default received date range if you do not set one, so check the range before a large run. On the GoatLabels side an import error names the row and the field, and one bad row does not fail the batch, so a single incomplete wholesale address does not hold up the rest of the wave.
One order can produce several labels in GoatLabels, and each label is its own ledger line carrying the same reference. A trade order of four cartons to one retailer becomes four parcels, four tracking numbers, and four dated debits that all point at the same Linnworks order number.
That matters for Linnworks B2B order shipping because finance usually needs freight cost per order or per customer, not per label. Export the ledger and group by reference to get it. GoatLabels prints carrier labels only: it does not produce GS1-128 carton labels or EDI documents, so retailer compliance labeling stays with your current tool.
Yes, if someone on your team writes it. The GoatLabels REST API has unlimited calls on every plan, live and test keys, and Idempotency-Key support, so a script that retries after a timeout does not buy a second label. Tracking events arrive on signed webhooks that can be replayed.
GoatLabels does not ship a Linnworks app, and this page makes no claim about which Linnworks API or webhook features your plan includes, so confirm those with Linnworks first. You can start with the Open Orders Export and the bulk importer, then automate only the steps that prove repetitive.
It is the wrong choice if you want labels printed inside Linnworks with tracking pushed to the channel automatically, because GoatLabels has no Linnworks connector and no automatic write-back. It is also wrong if you ship on your own negotiated carrier rates, which cannot be added to a GoatLabels account.
GoatLabels is parcel only, so pallets and LTL need a freight tool. It has no sub-accounts, no SSO, no SLA, and no phone support. It fits a Linnworks team that wants USPS, UPS, FedEx, and DHL compared on B2B parcels from one prepaid account and accepts a file or script as the handoff.
Comparing handoff patterns first? See WMS shipping integration. Starting with a file? Read bulk shipping labels from CSV.
A script on your side can read the orders you release in Linnworks and call the REST API to rate-shop and buy each label. Calls are unlimited on every plan, with live and test keys, Idempotency-Key support, signed replayable webhooks, and rate-limit headers. The dashboard and the API spend the same prepaid wallet.
POST /api/v1/shipments
Authorization: Bearer sk_live_…
Idempotency-Key: ord_8421
{
"to": { "name": "Joyce", "city": "Berlin", "country": "DE" },
"parcel": { "weight": 2.6, "weight_unit": "lb" },
"service": "fedex_intl_priority"
}
Free is $0 a month with 50 shipments a month. Pro is $40 a month flat with unlimited shipments and cheaper label rates. Bulk CSV, 13 connectors, and the REST API come with both, and labels are paid from a prepaid wallet.
Volume pricing
illustrativepay for labels, not for seats
$0 / forever
Enough to test one Linnworks open orders export.
The in-app assistant drafts a label from a pasted order or email for you to confirm. It is part of the product, not an add-on.
GET /api/v1/shipments
200 OK · plan: free
Unlimited calls. The same wallet as the dashboard.
Put real parcels through the side-by-side quotes and compare against what those labels cost you on
ShippoPirate ShipShipStationLabel prices are quoted live from USPS, UPS, FedEx, and DHL and shown as one number, the same number that leaves your wallet. Other vendors' plans move, so compare against their current pricing page. Full pricing details
Related reading: WMS shipping integration, B2B shipping software, bulk shipping labels from CSV, the shipping API for developers, Brightpearl shipping software.
WMS and order system shipping guides: Brightpearl shipping software, Cin7 shipping labels, Drop ship vendor shipping labels, EDI shipping labels, Extensiv shipping labels, Fishbowl shipping software, OMS shipping integration, ShipHero alternative, WMS shipping integration.
Import a CSV of open orders or call the API, compare USPS, UPS, FedEx, and DHL on each parcel, then decide. Free is $0 a month; Pro is $40 flat with unlimited shipments.
No contract. No card for the Free plan.